Instagram has become one of the leading social networks today, with over 100 million active users each month. Many businesses have successfully marketed themselves to millennials on Instagram, and here are some important things to consider when using Instagram as a marketing strategy.
- What to Post?
When posting to Instagram for marketing, it is important to show off new or struggling products that you want to gain attention, but also to show your popular products to attract new followers to your business’ Instagram page. While the specific products you show in your Instagram posts are important to getting traffic to your page, the way you display them is important as well. Posts are much more interesting to consumers if they see your products being used instead of it sitting on a table. Instagram posts should connect your products to the lifestyle you want your company to represent.