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Direct Mail

Direct Mail Drives Measurable Results

Print is not dead. Despite being deep into the digital era, the average response rates for direct mail in the United States are 9% for house lists (a 173% increase since 2006) and 5% for prospect lists (a 194% increase since 2006). This is a marketing channel that is proven to provide return on investment. 

 

Direct mail is also a key component of multi-channel marketing campaigns. While many purchases will take place online, direct mail has been shown to influence 70% of online purchases. 

 

The use of variable data printing allows for personalization and further increases engagement with the recipient. While response rates for non-personalized mail pieces average 2%, personalized pieces have a response rate of 6% — an increase of 300%!

 

Key components of a successful direct mail campaign:

  • Defined goals and objectives
  • Accurate data lists that meet NDI (National Delivery Index) ratings
  • Short and compelling copy
  • Clear calls to action
  • High resolution graphic images
  • Engaging graphic design
  • Thoughtful paper choices

 

The use of SMART calls to action, like QR codes, and multivariate testing with variable data helps you measure the effectiveness of your campaigns. From inception to completion, we partner with you throughout the entire development process to ensure your direct mail campaign is successful.”