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Print is Trustworthy

“82% of people who want to make a purchase trust print ads more than those found on TV, radio, websites, and social media.”

— Marketing Sherpa

Print is Valuable

“People value something they can touch, such a piece of direct mail, 24% more highly than something they can only see, like an email.”

— Royal Mail

Print is Memorable

“Print increases information retention. Consumers remember the brand name 70% better if they see it on a print ad compared to a digital ad.”

— Canada Post

Read On…

When it comes to making purchase decisions, it is the public opinion that print ads are more trustworthy than digital ads. More than four out of five Americans (82%) trust print ads (newspapers, magazines), while 80% trust TV ads. Online pop-ups are only trusted by a quarter of Americans.

Marketing Trends for 2020
Despite the rapid pace that technology advances at these days, print still holds power. According to Linchpin SEO, the majority of printing companies (72.2% to be exact) have been in business for over two decades and they’re predicted to stick around for years to come. Continue Reading

Be Different with Die Cutting
A great example of how die cutting can add creative flair is found in greeting card designs. Although it may be fun to think that there are little elves in the Hallmark headquarters cutting out heart shapes and giving the cards scalloped edges, it’s much more likely that the credit is due to a die cutting press. Continue Reading

Bridging the Gap Between Print & Digital Marketing
When it comes to modern marketing, many people are under the impression that the digital space is where they should be spending their time and money. While it’s true that your company’s website, emails, and social media can’t be ignored, the idea that “print is dead” has been proven to be a myth time and time again. Continue Reading

Eight Marketing Tips for Print and Mail Service Providers
Are you launching a new direct mail marketing campaign? Maybe you are looking for the best way to maximize customer retention through marketing. Whatever your business’s interests are in the field of marketing, check out the following suggestions if you want your ventures to be as successful as possible. Continue Reading

4 Reasons to Use Paper Planners
It has been scientifically proven that writing stimulates an area of the brain called RAS (reticular activating system). This means that the act of putting pen to paper helps people focus in a way that typing on a keyboard does not. Continue Reading

We Love Both Printing, and the Planet!
It’s no secret that we care about sustainability here at New England Duplicator. When it comes down to it, the concept of sustainability serves as the primary motivator behind all that we do. In terms of the planet’s wellbeing, our appreciation for where we live in New Hampshire and the time we spend outdoors drives our commitment to environmental sustainability. Continue Reading