5 Reasons to Use Every Door Direct Mail

Have you ever wanted to send a mailer to a really specific, and therefore small, group of people? For example, 30 to 38-year-old homeowners with children, making upwards of 150k per year. Because it’s complicated to compile such a targeted mailing list, it can be quite expensive to acquire it. Thankfully there is an affordable solution: Every Door Direct Mail (EDDM).

The United States Postal Service (USPS) launched EDDM in 2011. This service provides businesses with an effective, targeted way of mailing, without needing to buy that expensive list we just mentioned.

Let’s take a look at the top five reasons to use EDDM…

1. The Mapping Tool: By using this tool on the USPS website, you can narrow your mailing area by age, gender, household income, and homeownership, then choose the mail routes that best fit your target audience. For example, if you’re in the tax prep and accounting business, send your mailers on routes with higher average incomes. Being able to effectively reach the right demographics will help you boost the bang for your buck on direct mailings.
2. Saturating an Area: Maybe the group of people you’re looking to target isn’t that small and specific, but the geographic area is. For example, pizza places have a wide range of potential customers, but the thing these diverse individuals usually have in common is living near the brick and mortar store. Restaurant owners can use EDDM to distribute a mailer to every single address in their operational area at a lower cost than paying for a mailing list that would give them the same information. Another good example is convenience stores because recognition and advertising are key to bringing in customers from the neighborhood. Using EDDM to saturate the neighborhood the store is in can be a highly effective way to get a direct mail message out.
3. Mailing on a Budget: If your marketing budget is tight, EDDM can be an effective way to get direct mail to the right people, but at a reasonable price. Instead of purchasing a mailing list, you can pay 15 to 18 cents per mailer and still reach your target audience through the use of EDDM.
4. Increased Return on Investment (ROI): Due to the effective targeting, pieces of Every Door Direct Mail boast an average ROI of 29 percent, and that’s just the average! If you’re already savvy with targeting and/or design, you may see an even higher ROI.
5. Foolproof Process: Perhaps one of the biggest benefits of EDDM is the straightforward process. All you need to do is design and print your mailers, bring them to the post office in bundles, select which routes they’ll go on, and pay. After that, the Post Office delivers your mailer to the route you chose.

From start to finish, EDDM will save you time and money and give you healthy returns. Especially today, when people actually trust paper advertisements more than internet advertisements. If you use EDDM to reach your target audience and leverage your budget you can achieve great results!