Playing Hard To Get On LinkedIn
The next time you receive a LinkedIn request from someone you don’t know, think twice before automatically accepting them to be a part of your network. It can be exciting to see your connections count grow, but is there any value in connecting with
Marketing Trends for 2020
Despite the rapid pace that technology advances at these days, print still holds power. According to Linchpin SEO, the majority of printing companies (72.2% to be exact) have been in business for over two decades and they’re predicted to stick arou
What is Greenwashing?
One of the beautiful things about languages is that they’re constantly in flux. New words are being added to the Oxford English Dictionary on a yearly basis, which means they’re being created and popularized even more frequently. On the flip side
Be Different with Die Cutting
Have you ever wondered how someone managed to cut a perfect square right in the middle of a professional brochure? Or how a couple pieces of cardstock get turned into a folder with multiple flaps and pockets? When you open your mailbox, you probably
5 Reasons to Use Every Door Direct Mail
Have you ever wanted to send a mailer to a really specific, and therefore small, group of people? For example, 30 to 38-year-old homeowners with children, making upwards of 150k per year. Because it’s complicated to compile such a targeted mailing
Bridging the Gap Between Print & Digital Marketing
When it comes to modern marketing, many people are under the impression that the digital space is where they should be spending their time and money. While it’s true that your company’s website, emails, and social media can’t be ignored, the id
How to Know When You’re Due for a Brand Refresh
It’s 2020, people, and it’s time to act like it. How do you act like it’s 2020, you might ask? You refresh your branding efforts, that’s how. Now, don’t get confused… We’re not talking about a complete rebranding. Instead, we’re sugge
2019 Graphic Design Trends
Brands, big and small, all use graphic design in different, distinct ways. There are, however, some universal trends that seem to be cropping up everywhere. Like in fashion, what’s cool in graphic design one year might be passe the next. If you wan
4 Reasons to Use Paper Planners
A lot of people think products and industries that revolve around paper and ink are dying or dead, but that is not the case. One traditional pen and paper practice that is still on trend is that of “planning.” We’re not just talking about older
Eight Marketing Tips for Print and Mail Service Providers
Are you launching a new direct mail marketing campaign? Maybe you are looking for the best way to maximize customer retention through marketing. Whatever your business’s interests are in the field of marketing, check out the following suggestions i
We Love Both Printing, and the Planet!
It’s no secret that we care about sustainability here at New England Duplicator. When it comes down to it, the concept of sustainability serves as the primary motivator behind all that we do. In terms of the planet’s wellbeing, our appreciati
The Dos and Don’ts of Yard Signs
In an increasingly digital world, people are often surprised by successful print marketing campaigns. They shouldn’t be, though. People in marketing, advertising, sales, real estate, home improvement, and even politics can attest to the usefuln
Color in Design
Have you ever wondered why Trident Gum’s logo is red, white, and black? Maybe why Scotch Tape’s logo is yellow and black? Or why Shaws’ logo is orange and green? Well, a lot of people have.
Your Website Needs Regular Check-Ups, Just Like You
The only thing that is constant about the internet is that it is constantly changing. Due to this chaos, your website needs regularly scheduled check-ups to ensure everything is as it should be. These check-ups will look for things such as CTA (call-
Direct Mail Works!
As consumers become more and more infatuated by technology, many marketers have assumed their audience doesn’t want to receive direct mail. Because of this, they have stepped away from the classic method of communication and are focusing on digital
Living in Manchester
With an estimated population of about 110,500 people, Manchester is the most populous city in the state of New Hampshire, and often appears high up on lists ranking the most affordable cities, the best cities for small businesses, and the happiest pl
It’s Not Just About Paper Anymore
Often when people think of printing, they think of paper. Well, did you know that you can print on much more than just paper? For years, people have been experimenting with different substrates, and things really got exciting when they started to exp
3 Novel Uses for Wide Format Graphics
Most businesses know wide format print as a staple of office parties, industry expos, and other corporate events. Posters, banners, and charts are an important part of life in the workplace, but many don’t realize the variety of applications that e
4 Ways to Market Your Company with Instagram
Instagram has become one of the leading social networks today, with over 100 million active users each month. Many businesses have successfully marketed themselves to millennials on Instagram, and here are some important things to consider when using